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Happy birthday, “Rolex President”: one of the firs...

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Happy birthday, “Rolex President”: one of the first Rolex Day-Dates, which is celebrating its 60th anniversary this year. Still kicking and ticking, this 18 ct yellow gold model features a coin-edge fluted bezel, alpha hands, bevelled applied indices and the famed President bracelet that contributed to the watch's nickname. www.instagram.com/rolex
#Rolex #DayDate #TBT


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Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.
Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.
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